Objective 1 (O1): To gather and analyse customer intelligence improving the understanding of urban public transport demand
Objective 2 (O2): Collect market intelligence to allow the demystifying of the urban public transport supply
Objective 3 (O3): Advanced motivational insights undergoing transport related behaviour
Objective 4 (O4): Mapping and identification of promising innovative approaches and co-creation of novel integrated solutions and business models for urban PT
Objective 5 (O5): Translation validation and capitalization of results through an extended platform of motivated stakeholders for PT innovation