In CIPTEC we utilised two collective intelligence methods with the aim to generate innovative ideas for the public transport sector. We started by defining the framework under which these activities should be conducted (Task 3.1 Collective intelligence framework to promote innovation in public transport sector), we developed the CIPTEC crowdsourcing platform and organised five different crowdsourcing campaigns (Task 3.2 Crowdsourcing new innovative concepts and incentives for public transport) while in parallel we implemented eight co-creation workshops (Task 3.3 Co-creation workshops). In this article, we briefly describe the main results of these activities.
Crowdsourcing campaigns
- A local campaign in the city of Thessaloniki, Greece (coordinated by partner AUTh), with the objective of receiving (in Greek language) innovative Public Transport ideas for the city of Thessaloniki. The platform and the results (ideas) are available here: http://thess.ciptec.eu/. The crowdsourcing campaign in Thessaloniki won the national “ECOPOLIS 2017 Environmental Awareness Campaign Award”.
- A local campaign in the metropolitan area of Rotterdam Den Haag, Netherlands (coordinated by partner MRDH), with the objective of receiving (in Dutch language) innovative Public Transport ideas for the metropolitan area of Rotterdam Den Haag. The platform and the results (ideas) are available here: http://mrdh.ciptec.eu/.
- A local campaign in the city of Frankfurt, Germany (coordinated by partner traffiQ), with the objective of receiving (in German language) innovative Public Transport ideas for the city of Frankfurt. The platform and the results (ideas) are available here: http://traffiq.ciptec.eu/.
- A local campaign in the metropolitan area of Southern Tuscany, Italy (coordinated by partner TIEMME), with the objective of receiving (in Italian language) innovative Public Transport ideas for the metropolitan area of Southern Tuscany. The platform and the results (ideas) are available here: http://tiemme.ciptec.eu/.
- A European-wide crowdsourcing campaign where European citizens were able to submit generic innovative Public Transport ideas in English. The platform and the results (ideas) are available here: http://europe.ciptec.eu/.
Co-creation workshops
- Co-creation workshops in Thessaloniki, Greece (1st workshop, 2nd workshop)
- Co-creation workshops in Rotterdam, Netherlands (1st workshop, 2nd workshop)
- Co-creation workshops in Southern Tuscany, Italy (1st workshop, 2nd workshop)
- Co-creation workshops in Frankfurt, Germany (1st workshop, 2nd workshop)
As a general comment, it can be safely argued that the CIPTEC crowdsourcing campaigns and the co-creation workshops have been successfully implemented and that we have achieved our initial objectives. A large number of concepts/ideas have been submitted and co-developed and are, to a great extent, in line with users’ and PTAs’ and PTO’s needs as well as with major social and market trends (as identified in CIPTEC WP1). The success is also evident through the big participation in these activities and the very high satisfaction of participants and the organisers.
Overall, the application of these collective intelligence processes in the frame of the CIPTEC project proved to be very effective and promising from the PTAs’ and PTO’s viewpoint. In fact, the deployment of these activities demonstrated that such collective intelligence processes can significantly increase PT’s ability to innovate. The PT authorities that participate in the CIPTEC consortium found the application of the process in their contexts to be very interesting and beneficial for their organisations, in particular for their new product/service development processes.
In addition, these activities provided significant evidence of the importance of the emergence of user-centered service design models for the field of PT as well as for the establishment of mechanisms that stimulate the dialogue between PT organisations and PT users (current and prospective). In fact, the active participation and vivid interest of citizens is a proof that collective intelligence processes are highly appreciated by PT users, since they lead to more personalised and customised PT services according to their needs.
From the PTAs’ and PTOs’ perspective, this method can offer a significant competitive advantage since it enables them to exploit the experiences and insights of their users in order to adapt their services accordingly.
We will soon publish “D3.5 Evaluation report for the collective intelligence process’s outputs” that presents in detail the results of the above mentioned activities.
Contact us if you want to learn more:
auth@ciptec.eu (Project coordinator)
tero@ciptec.eu (WP3 leader)
CIPTEC crowdsourcing platform: http://crowdsourcing.ciptec.eu